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Cualify Field Notes

Building India's AI calling stack — in public.

One short essay every other Friday on voice AI, Indian SMB GTM, and what we ship. No spam. Unsubscribe in one click.

Cualify.

AI calling agency for Indian SMBs. Multilingual voice agents, INR billing, DPDP-ready from day one.

Built in Mumbai · Stored in Mumbai

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  • 15-day refund

Compliance

  • DPDP Act 2023
  • TRAI / DLT
  • 99.5% SLA
  • Sub-processors
  • Contact DPO

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support@cualify.in·dpo@cualify.in·+91 80 0000 0000

Security · trust

Compliance is a feature, not a footnote.

We're built India-first. DPDP, DLT, calling-window enforcement, AI disclosure, and data residency are wired into the platform — not legal language we hope you skim.

  • DPDP Act 2023
  • TRAI / DLT compliance
  • Data residency
  • SLA & status
  • Sub-processors

DPDP Act 2023

  • Every outbound campaign captures explicit consent before dialling, versioned and stored in our consent registry.
  • DPDP data-subject requests (access, erasure, portability, consent withdrawal) are fulfilled within 30 days through the in-app inbox.
  • Voice recordings and transcripts are stored in Mumbai (ap-south-1). Default retention is 90 days; configurable per organisation up to 365 days.
  • PII (Aadhaar, PAN, card numbers) is auto-redacted in stored recordings via the post-call PII redaction worker before long-term storage.
  • Our DPO can be reached at dpo@cualify.in for any data-protection question.

TRAI / DLT compliance

  • Cualify is registered as a Principal Entity (PE) on the DLT registry. We originate every outbound call from the 140-series.
  • Every campaign template is registered before first dial. Calling windows enforce TRAI's 09:00–21:00 IST default plus your selected state holiday calendar.
  • Every contact list is scrubbed against the TRAI NCPR feed within 24 hours of any outbound dispatch.
  • An AI disclosure clip plays in the first 5 seconds of every outbound call, in the same language as the conversation.

Data residency

  • Postgres runs on Supabase ap-south-1 (Mumbai). Read replicas in ap-south-1.
  • Recordings, transcripts, and exports live in Cloudflare R2 with the bucket pinned to Asia jurisdiction.
  • PostHog product analytics is hosted in EU (eu.i.posthog.com) with cookie-less ingestion.
  • No PII leaves Indian soil without an executed DPA and your written instruction.

SLA & status

  • Pilot 99.0% · Starter 99.0% · Growth 99.5% · Scale 99.9%.
  • Status page lives at status.cualify.in (BetterStack-hosted, independent of our primary infra).
  • Credits are issued automatically against the next month's invoice if we miss our SLA in any 30-day window.

Sub-processors

  • Bolna AI — voice agent runtime (US/EU regions, India routing for outbound dial).
  • Sarvam AI — Indic TTS / STT (India).
  • Exotel — outbound + inbound telephony (India).
  • Razorpay — payments (India).
  • AiSensy — WhatsApp BSP (India).
  • Resend — transactional email (US/EU).
  • Cloudflare — R2 storage + DNS (Asia jurisdiction bucket).
  • Supabase — Postgres (ap-south-1, Mumbai).
  • Sentry, BetterStack, Axiom — observability.
  • Updates to this list are notified to org owners 30 days before they take effect.

Have a security question?

Email dpo@cualify.in and we'll respond within 2 business days. Custom DPAs are signed with all paid tiers above Pilot.