How Cualify is priced
Cualify is four products — Calling, Assistant, CRM and Marketing — and you buy the ones you need. There is no tier ladder: a business that only wants the CRM pays for the CRM, and nobody is forced through a bigger plan to reach one feature.
Compliance, Indian languages, Mumbai data residency and the API ship with every plan including the cheapest. Those are not upsells.
The four products
← Swipe the table to compare →
| Product | Monthly | Min/mo | Owns |
|---|---|---|---|
| Calling | ₹2,499 | 300 | the phone line |
| Assistant | ₹1,999 | 100 | the diary and the follow-through |
| CRM | ₹999 | — | the record |
| Marketing | ₹1,999 | — | reaching people who are not yet customers |
| Complete — all four ⭐ | ₹5,999 | 500 | everything, one record |
Bought separately the four come to ₹7,496/month. The bundle is ₹5,999 — a 20% saving, and still less than one front-desk salary. Annual billing takes a further 15% off either way.
Picking what you need
Start with Calling if your phone goes unanswered
This is where most businesses start, because it is the problem with the clearest cost: every unanswered call is a customer who rang somebody else. Calling covers inbound answering, outbound campaigns, lead qualification and payment reminders on your own Indian number.
Start with Assistant if your diary is the bottleneck
If somebody already answers the phone but appointments get missed, double-booked or never followed up, Assistant is the better first purchase. It books against real availability and runs confirmations and reminders on whichever channel each customer prefers.
Add CRM when you cannot find anything
CRM is worth adding the moment you notice you cannot answer “what did we last say to this customer?”. It fills itself from the other products, so it is the one product that gets more useful the more of Cualify you run.
Add Marketing when the phone is quiet
The other three products handle people who already know you exist. Marketing is for the ones who do not. Add it when your problem is volume of enquiries rather than handling them.
Take the bundle at three products or more
Two products separately cost less than the bundle, so there is no reason to take it for two. At three or more the bundle is cheaper, and it carries more included minutes than any single plan.
Minutes and overage
Only Calling and Assistant consume calling minutes; CRM and Marketing do not. Included minutes reset every billing cycle, which is what keeps the monthly price predictable.
Beyond your included minutes, overage is ₹7.5/min. If you expect to run over regularly, a minute pack is cheaper:
- 500 minutes — ₹3,450 (₹6.9/min)
- 1,500 minutes — ₹9,900 (₹6.6/min)
- 5,000 minutes — ₹32,000 (₹6.4/min)
Pack credits stay valid for 12 months and stack on top of your subscription minutes — see credit packs. Above 5,000 minutes a month we quote against your actual volume rather than a published rate; email utsav@cualify.in.
Auto-renew vs manual renew
Cualify offers two billing models per plan — see Manual vs auto-renew. Short version: manual suits early-stage businesses pre-incorporation; auto-renew suits you once a UPI AutoPay or card mandate is set up.