The 4 plans at a glance
← Swipe the table to compare →
| Plan | Monthly | Min/mo | Concurrent | Use cases |
|---|---|---|---|---|
| Pilot | ₹4,999 | 500 | 2 | 1 |
| Starter | ₹14,999 | 2,000 | 5 | 2 |
| Growth ⭐ | ₹39,999 | 6,000 | 15 | 4 |
| Scale | ₹89,999 | 15,000 | 50 | 8 |
Plus a Free tier for product evaluation — 1 agent, 1 use case, ₹100/day credit cap. Designed to let you make test calls and decide before paying anything.
Picking the right plan
Pilot — ₹4,999/mo
Best for solo founders or 2-person teams testing one outbound or inbound use case. The 500 included minutes equate to ~1,000 calls at the typical 30-second average duration. Two concurrent calls means you're running one campaign at a time without overlap.
Pick this if: you're a 1-3 person team, single use case, validating product-market fit.
Starter — ₹14,999/mo
Best for SMBs with a small sales/support team. 2,000 minutes (~4,000 calls). Five concurrent calls supports a small inside-sales operation. Two use cases means you can run, e.g., "qualify inbound leads" + "remind appointments" in parallel.
Pick this if: 5-15 person team, 1-2 active outbound funnels.
Growth — ₹39,999/mo ⭐ Most popular
Best for established SMBs running multiple outbound funnels at scale. 6,000 minutes (~12,000 calls). 15 concurrent calls supports a real-time call center replacement. Four use cases covers most B2B / consumer-app needs.
Pick this if: 15-50 person team, replacing a tele-calling team of 3-5.
Scale — ₹89,999/mo
Built for mid-market — NBFCs, large EdTechs, real-estate brokerages running outbound at commercial scale. 15,000 minutes (~30,000 calls). 50 concurrent calls means you can outbound to entire lead drops in minutes. 8 use cases for multi-product orgs.
Pick this if: 50+ person team, multi-state operation, you've outgrown manual tele-calling.
What's included in every plan
- All 22 languages (Hindi, Tamil, Telugu, Marathi, Bengali, Gujarati, Kannada, Punjabi, Malayalam, English, Hinglish — and 11 more)
- All 12 system voices
- Unlimited agents (constrained only by plan use-cases)
- REST API + webhook integrations
- DPDP + TRAI compliance enforcement
- Call recording + transcript + sentiment + intent
- Self-serve refund within 15 days of payment
- Email + WhatsApp support, 2-hour response SLA
What's an "active use case"?
A use case = one active campaign. Once a campaign is in completed or cancelled status, it no longer counts toward the cap. The Pilot plan's "1 use case" means you can run one live campaign at a time but can build as many drafts as you want.
Overage pricing
If you exceed your monthly minutes, the overage rate kicks in:
- Pilot: ₹9/min
- Starter: ₹8/min
- Growth: ₹7/min
- Scale: ₹6/min
Or buy a credit pack upfront at a flat ₹6/min, valid for 12 months and stackable with subscription minutes.
Auto-renew vs manual renew
Cualify offers two billing models per plan — see Manual vs auto-renew. Short version: manual is good for early-stage businesses pre-incorporation; auto-renew is good once your UPI AutoPay / card mandate is set up.